Whether your selling products, offering your services, or would like to make yourself known about who you are and what you do as a professional, building your social media presence is a must! Obviously, social media is competing with the television, if not, it already outshine it in terms of relevancy, time consumption, and attention. People spend more time now browsing their social media feeds than watching television or listening to the radio. It's undeniable how powerful social media have become. But what exactly is it and what is social media marketing? Why do you need it and why do you need to pay attention managing your social media sites? Here are the briefest answers to these questions: social media allows the creation of interactive moments with your customers or prospect clients. Social media marketing helps you drive traffic to your site (if you have one) and convert leads to qualified sales or the equivalent. It can single-handedly replace expensive and old mar...
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