TDD

You MUST take a break. It doesn’t matter if you’re a student, an employee, a freelancer or business owner, science says you should leisurely take a break if you want to increase your productivity and improve your health which will ultimately bring you more success in your work. Stop working during lunch breaks, stop thinking about your work during these times. Abandon the need to constantly check your emails. Just take your time, leisurely, having your break. You may think you are being productive, yet sorry to burst your bubble, the fact is that the opposite is true. When you keep working during your break-time you are candidly exercising the liberty to clutter your mind. It is scientifically proven that taking a break from work will help you be more productive and allow you more room for creativity resulting in better performance. Aside from that, it’s also good for your health or at least prevent you from worsening your conditions. Dear you, studies show that your mind...

My active pursuit of honing my skills recently made me stumble upon a marketing and branding solutions book by Matt Haig. And I realized that this is something worth sharing here on the blog because it may prove helpful to anyone who wants to strengthen their skill or broaden their knowledge in marketing and advertising. It was a refreshing book to read, it's never dull and also full of practical insights. Also, what I like most about this book was the honest scrutiny of the failures of famous brand names. It dives deeper into the why, how, and what made these brands succeed or fail. Thus, it's a good reference book on succeeding in the marketing and advertising world and it's indeed viable to read and heed. There are so many takeaways from this book that I'd like to write all about it here. But I feel that I'd be robbing you of the thrill in indulging this insightful book once you decided to read it. I'd like to present the gist of the book instead, ...

Whether your selling products, offering your services, or would like to make yourself known about who you are and what you do as a professional, building your social media presence is a must! Obviously, social media is competing with the television, if not, it already outshine it in terms of relevancy, time consumption, and attention. People spend more time now browsing their social media feeds than watching television or listening to the radio. It's undeniable how powerful social media have become. But what exactly is it and what is social media marketing? Why do you need it and why do you need to pay attention managing your social media sites? Here are the briefest answers to these questions: social media allows the creation of interactive moments with your customers or prospect clients. Social media marketing helps you drive traffic to your site (if you have one) and convert leads to qualified sales or the equivalent. It can single-handedly replace expensive and old mar...

If there is one word that may differentiate success from failure, that would be discipline . It is a chasm that separates the achiever and non-achiever. We've read about it many times in various articles and books about career, business, and personal development; that it's almost a cliché. It’s a big word, and just like honesty, it can sometimes be considered a lonely word. Most of us struggle on implementing a certain kind of discipline in our lives, like money and time. Admittedly, many of us had times that we feel so enthusiastic executing our plans only to lose our fire in just a couple of days or weeks. We then go back to our old ways or resort to giving up.  Even though we know deep inside that we can make our dreams a reality. We aspire and hope that we can be more disciplined with our everyday choices.  Yet if we really want to achieve something, then the only way to make it, is to do something about it! Waiting for the perfect time is just pure lazin...